We’re changing the way we recruit.

Our mission is to ensure every individual player worldwide can be identified, supported, and developed to reach their full potential within their sport.

Soccer field with soccer ball
Soccer cleat on top of soccer ball
Young boys playing soccer
Young girl playing soccer
Mural of a man heading a soccer ball

Meet the team

  • John Cone

    Founder

    Dr. John Cone is a sports scientist working with the United States Soccer Federation and professional, collegiate, and youth teams. He was a director of sports science in Major League Soccer and an assistant coach in the MLS and in colleges across the United States. John has developed and taught the sports science curriculum for the USSF pro, A, B and C, and goalkeeping licenses since 2015, and performance development for return to play in Athletic Training Education Programs at UNC-Greensboro and High Point University.

  • Gareth Smith

    Founder

    Dr. Gareth Smith has coaching experience at youth, collegiate, and senior national team levels. He serves as a coach educator and coach educator developer with the United States Soccer Federation and in similar roles in other federations in the Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Union of European Football Associations (UEFA). Gareth has a Ph.D. in educational leadership with research areas including sport psychology, methodology, and curriculum design and has over two decades' experience in leadership as a technical director of national, regional, and state sport systems within the United States.

  • Jacob Paisley

    Founder

    Jacob Paisley is a software engineer with experience working at Google, Amazon, and AT&T developing scalable software solutions for complex problems. Jacob has a B.S. in computer science from the University of Alabama and a passion for sport that brings him into the fold developing the Holistic toolkit for enabling player development via the method developed by John and Gareth.